PSI – January 7-9, 2026, Düsseldorf: Europe's leading trade fair for promotional gadgets

PSI – January 7-9, 2026, Düsseldorf is the first major event of the year for those working in the world of promotional merchandise . Three days dedicated to emerging trends, innovative materials, and new partnership opportunities , in a context that has been a guiding light for the entire merchandising sector for years.

Not just gadgets, but everything related to the in-store experience , the perceived quality of the product and the role of the object as a communication tool and relationship between brand and public.

Why PSI Düsseldorf is so strategic

The PSI isn't just a trade show: it's the first indicator of the year for understanding the direction of the promotional market. Some factors make it particularly relevant:

• Over 60% of exhibitors come from abroad , making PSI one of Europe's most international hubs for manufacturers and distributors.

• Many of the trends that drive the market – from recycled materials to light and technological customizations – are previewed here, before being disseminated in the annual catalogues.

• For years it has hosted an area dedicated to sustainability , which has become a true observatory on the green evolution of promotion through objects

• It is a fair reserved exclusively for professional operators , ideal for establishing qualified partnerships and meeting new certified suppliers.

A further sign of the attention paid to the sector also comes from the organization: the 2026 edition has been postponed from January 6 to 7 to avoid clashes with local holidays in several European countries, responding concretely to the needs of international operators.

One of the most accessible trade fair venues in Europe

Messe Düsseldorf is considered one of the best-organized and most accessible trade fair venues in Europe, a factor that contributes to the event's success. Here are the main connection options, particularly convenient for those departing from Italy.

✈️ Plane

Düsseldorf International Airport ( DUS ) is approximately 3 km from the fair . Connections are quick and efficient:

• dedicated shuttles (Messe Shuttle Bus)

• taxis and ride-sharing services, which reach the entrance in less than 10 minutes

🚋 Public transport

• Tram Line U78 → direct connection from the city centre to the main entrance of the fair

• Tram Line U79 → connects Düsseldorf to Duisburg, with a stop near the exhibition center

🚆 Train

Düsseldorf Hbf main station is connected to the trade fair by the U78 and U79 lines, with an average journey time of around 15 minutes .

🚗 Car

The exhibition centre is equipped with large car parks and an intelligent addressing system ( dynamic parking guidance ), which facilitates access to the pavilions based on the area visited.

PSI Düsseldorf confirms its position as the leading European trade fair for promotional products , but above all as a privileged observatory on the future of the sector. Attending this event – even without a direct presence – allows companies to stay up-to-date on international trends, anticipate trends, and make more informed decisions regarding merchandising and communications.

S4 Giubileo: A Successful Journey Towards the Jubilee 2025

Since its inception, S4 Giubileo, a company closely linked to Stegip 4, has played a key role in the development and management of the official merchandise for Jubilee 2025. Through a targeted strategy, S4 Giubileo has created an exclusive line of products that combine quality, design, and spiritual significance, designed to accompany pilgrims on their journey of faith.

This commitment has culminated in the opening of the physical store at Via della Traspontina 17-19, located just a few steps from St. Peter's Basilica, which today stands as a key destination for purchasing official Jubilee merchandise.

From commemorative medals to rosary bracelets, every product is designed to preserve the memory of a unique event.

A Strategic Partnership with City Sightseeing

December will mark a new chapter in this journey with the launch of a collaboration between Jubilee Official Store and City Sightseeing. Thanks to this partnership, the Via della Traspontina store will also become an official point of sale for City Sightseeing tour tickets, offering pilgrims the opportunity to explore Rome from a unique perspective.

Visitors will be able to purchase special packages that include tours aboard the iconic red buses and official Jubilee merchandise, providing a complete and immersive experience.

With this collaboration, S4 Giubileo reaffirms its commitment to offering visitors of Jubilee 2025 not only a spiritual experience but also a comprehensive service that allows them to discover the eternal city in all its beauty, accompanied by the official symbols of this extraordinary event.

👉 For more details, visit jubileeofficialstore.com.

All the colors of the promotion

Il colore è un elemento chiave nel marketing

With the arrival of spring, nature renews itself and colours become more intense. This colour explosion is not just an aesthetic phenomenon, but a powerful language that communicates emotions, influences choices and builds identity. Colour is a key element in marketing, capable of making a brand instantly recognisable and memorable.

Colour and the Human Mind: Neuroscience and Perception

Neuroscience studies confirm that colors have a direct impact on our emotions and behavior. According to a study published in the Journal of Consumer Research, 90 percent of instant purchase decisions are influenced by product color (Labrecque & Milne, 2012). Furthermore, color influences the perception of value: black and gold, for example, are often associated with luxury, while green and brown convey eco-sustainability and naturalness.

Given these effects of color on the human mind, it is not surprising that major brands have carefully chosen their color palettes. Let's take a look at some iconic examples.

Iconic brand stories: the secret behind their colours

• Coca-Cola and the red of energy: The red of Coca-Cola is not just an aesthetic choice. During the 19th century, Coca-Cola barrels were painted red to distinguish them from other goods in rail transport. Today, this color conveys energy, passion and conviviality. (https://www.coca-colacompany.com/about-us/history/the-birth-of-a-refreshing-idea)

• Tiffany & Co. and its iconic blue: The patented, Pantone-customised Tiffany Blue (1837 Blue) has become a symbol of exclusivity and sophistication. Its association with luxury jewelry makes it instantly recognizable. (https://www.tiffany.com/world-of-tiffany/blue-box-story/)

• Post-its and the yellow of creativity: The original colour of the yellow Post-its came about by chance: it was the only colour available in the workshop where they were created. But luck played well, because yellow stimulates memory and creativity. (https://post-it.3mitalia.it/3M/it_IT/post-it-notes/contact-us/about-us/)

Colour and Brand Identity

Color is not just a visual element but an essential component of brand identity. Successful companies carefully choose a color palette that is consistent with their values and messages.

Here are some key points on how color reinforces a brand identity:

• Recognizability: A distinctive color helps make a brand immediately identifiable, even without an explicit logo.

• Consistency: Always using the same colors in different marketing materials (packaging, websites, gadgets) reinforces the perception of solidity and reliability.

• Emotion: Each color communicates a specific feeling, which must be in line with the corporate message. Red can communicate urgency and energy, while blue conveys confidence and security.

Corporate gadgets: harnessing colour to strengthen the brand

If color has such a strong impact on brand perception, it should not be left to chance when choosing corporate gadgets. Here are some strategies for choosing the right tone:

Luxury and professional brands

Black, gold and silver: perfect for elegant pens, leather diaries, and premium tech devices.

Innovative and technological brands

Electric blue silver, and lime green: perfect for power banks, USB sticks, and wireless headphones.

Eco-friendly and sustainable brands

Green, brown and beige: perfect for cotton bags, recycled paper notebooks and steel water bottles.

Young and dynamic brands

Yellow, orange, fuchsia: colours that transmit energy and suit t-shirts, backpacks and sports accessories.

Customizing a gadget with the right colors means strengthening the emotional bond with the recipient and ensuring that the brand is remembered. Each shade tells a story and turns a simple object into a memorable experience.

www.stegip.it/cataloghi