Barcolana 2025: Where the Wind Meets History

Trieste, October. The Gulf awakens early, the sea seems to hold its breath. Thousands of sails ready to unfurl turn the horizon into a white mosaic.

It’s Barcolana 2025, and once again the entire city becomes an open-air stage: every gaze turned to the sea, every heartbeat in sync with the wind.

Anyone who has witnessed the regatta knows: it’s not just competition, it’s collective energy, the thrill of feeling water and sky merge into a single embrace. It’s the most democratic spectacle in sailing, where professionals and enthusiasts share the same starting line.

This year, from October 3 to 12, the magic returns with the 57th edition. Ten days in which Trieste becomes the capital of the sea: regattas, cultural events, open villages, and of course the unique setting of the finish line in front of Piazza Unità d’Italia.

Barcolana 2025 Where the Wind Meets History

Within this emotion, we are there too.

At the beating heart of the Barcolana Village, you’ll find us with the Guardia Costiera Official Store stand. More than just an exhibition space, it’s a place to experience and take home a piece of the sea.

Highlights for 2025 include:

• apparel collections inspired by nautical and leisure style,

• iconic accessories that celebrate the bond with the sea,

• exclusive products dedicated to Barcolana 2025.

Each garment and every item is more than merchandising: it’s identity, belonging, and the memory of an event that leaves its mark.

The sea as a stage, Trieste as home.

Barcolana is never the same twice. Each edition is a new chapter in a story of courage, community, and passion. In 2025, our story intertwines with those of thousands of sailors and spectators: the wind will write it, but together we will all live it.

Barcolana 2025. A sea of sails, emotions, and stories to carry with you.

See you at the Guardia Costiera Official Store stand!

See you at Barcolana 2025

STORIA DI UN TESSUTO

Softshell: the Second Skin of Athletes

A Revolution Born from the Cold

Imagine being in the mountains in the 1980s: icy winds, sudden rain, and all you have is a stiff, noisy jacket—waterproof, yes, but heavy and barely breathable.It was out of this need that softshell was born in the 1990s: an innovative fabric, soft, stretchy, and quiet. No longer armor that restricts movement, but a true second skin—able to protect without trapping.

The credit goes to a group of textile pioneers (including Schoeller® in Switzerland), who realized before anyone else that the modern athlete didn’t just want to withstand the elements, but experience them with freedom.

The Secret of Softshell

Softshell is built like a small “ecosystem” of layers:

• Outside: a tough fabric that lets water and dirt slide off,

• Middle: an invisible membrane that blocks the wind,

• Inside: a warm, cozy microfleece.

Three layers in one, so you can move light without giving up protection.

How to Recognize a Quality Softshell

Not all softshells are created equal—here are the clues to spot the right one:

1. Resistance to the elements

• Waterproof rating above 5,000 mm (excellent from 8,000 mm upward).

• Breathability over 5,000 g/m²/24h → your body breathes even under strain.

2. Stretch and comfort

• Must include elastane for real stretch (2- or 4-way).

• Fabric hand should feel compact yet soft.

3. Attention to detail

• DWR water-repellent treatment (better if PFC-free).

• Uniform, soft microfleece lining.

• Sturdy zippers and precise stitching.

• Functional pockets and adjustable cuffs and hems.

4. The practical test

• Drop a few drops of water: they should roll off.

• Fold and pull the fabric: it should bounce back immediately.

• Wear it and move: a good softshell makes no noise.

In a Nutshell

A quality softshell is an ally: you don’t feel it, but it’s always there protecting you.

It shields you from wind, defends against light rain, and leaves you free to do what you love.

It’s the fabric for those who don’t stop at anything—and if you’re looking for the perfect branded garment for your team, a softshell jacket is the ideal choice!

www.stegip.it/cataloghi

BEHIND THE SCENES OF THE 6DAYS: OUR CHALLENGE OFF THE TRACK

The Enduro 6DAYS, one of the most anticipated events in the world for two-wheel enthusiasts, has come to an end.Thousands of fans, teams from every continent, and an entire city—Bergamo—transformed for six days into the international capital of enduro. But the challenge wasn’t only on the tracks.

We, with the DAMB brand – part of Stegip 4Communication – also took the field: not in the saddle, but through the production and management of the official merchandising.

6Days store

THE ADRENALINE OF THE STORE

From day one, the public’s response was overwhelming: the official store became a meeting and recognition point for fans and athletes. Polo shirts, t-shirts, technical jackets, accessories… not just products, but symbols to wear and feel part of a unique event.

The images speak for themselves: shelves emptying quickly, smiles from those who went home with an authentic memory, international teams choosing the “Azzurro Italia 2025” to mark their experience.

BEYOND SPORT: IDENTITY AND BELONGING

During these days, we experienced firsthand what we’ve always believed: merchandising is not just an accessory, but a vehicle of identity. Every polo, every jacket, every cap is a way to say “I was there”, a fragment of an unrepeatable event that endures over time.

THANK YOU BERGAMO, THANK YOU 6DAYS

We take home the satisfaction of having helped shape the image of the 6DAYS 2025. A job made of planning, production, logistics, and above all, passion.

The race is over, but the spirit continues online: fim6daysofficialstore.com