PSI – January 7-9, 2026, Düsseldorf: Europe's leading trade fair for promotional gadgets

PSI – January 7-9, 2026, Düsseldorf is the first major event of the year for those working in the world of promotional merchandise . Three days dedicated to emerging trends, innovative materials, and new partnership opportunities , in a context that has been a guiding light for the entire merchandising sector for years.

Not just gadgets, but everything related to the in-store experience , the perceived quality of the product and the role of the object as a communication tool and relationship between brand and public.

Why PSI Düsseldorf is so strategic

The PSI isn't just a trade show: it's the first indicator of the year for understanding the direction of the promotional market. Some factors make it particularly relevant:

• Over 60% of exhibitors come from abroad , making PSI one of Europe's most international hubs for manufacturers and distributors.

• Many of the trends that drive the market – from recycled materials to light and technological customizations – are previewed here, before being disseminated in the annual catalogues.

• For years it has hosted an area dedicated to sustainability , which has become a true observatory on the green evolution of promotion through objects

• It is a fair reserved exclusively for professional operators , ideal for establishing qualified partnerships and meeting new certified suppliers.

A further sign of the attention paid to the sector also comes from the organization: the 2026 edition has been postponed from January 6 to 7 to avoid clashes with local holidays in several European countries, responding concretely to the needs of international operators.

One of the most accessible trade fair venues in Europe

Messe Düsseldorf is considered one of the best-organized and most accessible trade fair venues in Europe, a factor that contributes to the event's success. Here are the main connection options, particularly convenient for those departing from Italy.

✈️ Plane

Düsseldorf International Airport ( DUS ) is approximately 3 km from the fair . Connections are quick and efficient:

• dedicated shuttles (Messe Shuttle Bus)

• taxis and ride-sharing services, which reach the entrance in less than 10 minutes

🚋 Public transport

• Tram Line U78 → direct connection from the city centre to the main entrance of the fair

• Tram Line U79 → connects Düsseldorf to Duisburg, with a stop near the exhibition center

🚆 Train

Düsseldorf Hbf main station is connected to the trade fair by the U78 and U79 lines, with an average journey time of around 15 minutes .

🚗 Car

The exhibition centre is equipped with large car parks and an intelligent addressing system ( dynamic parking guidance ), which facilitates access to the pavilions based on the area visited.

PSI Düsseldorf confirms its position as the leading European trade fair for promotional products , but above all as a privileged observatory on the future of the sector. Attending this event – even without a direct presence – allows companies to stay up-to-date on international trends, anticipate trends, and make more informed decisions regarding merchandising and communications.