Let’s support passion with passion: MTA Moto 3

Stegip 4 Communication, thanks to its experience in the field of promotional clothing, confirms its vocation for sport: as sponsor of MTA racing, we dressed the team, designing and making the uniforms.

This project perfectly reflects the company’s Mission and Vision:

For team uniform, all clothing were carefully chosen considering the type of sport, the needs of the team and the enhancement of the brand-sponsors who support the MTA.

This way, Stegip vision "Let’s dress your passion!", has resulted in clothing that is efficient, fashionable and suitable for this fantastic team that will surely make us dream.

Water bottles, how to choose them to promote your company?

You want to make a #gift that is #ecological, #cheap and very useful: with a water bottle you can meet all these three needs in only one gadget.

The #WaterBottle is that "small shatterproof container usually made of aluminium, with snap or thread hermetic closure, sometimes equipped with a lid that screws in or attaches to the mouth og the bottle and that serves as a glass, is used in outdoor sports and is part of the equipment military".

It has always been on the market but became more popular with the ecological emergency and the ban of disposable plastics (14 January 2022); the Water Bottle is one of the trend gadgets of recent years, but if I choose a water bottle as a tool to stay in the hearts of my customers, which one do I choose?

We always start from the reference #target, who your customers are, what age group they cover and how many they are, then your #budget and "last but not least" the #message you want to send, the claim that draws attention and remains in people’s heads.

To have some concrete reference we analyze below three types of water bottles produced:

Italian Red Cross Water Bottle

In this case, the bottle made of aluminium with snap hook, is among the most popular on the market; it has a low cost that allows you to widespread your message. Many can be produced at relatively little cost: useful for preserving any type of liquid but not the temperature, the snap hook allows for the bottle to be attached to a backpack or a belt and the screw cap protects from any unwanted leaks. The #claim is beautiful also for its intrinsic content.

Leonardo Water Bottle

Double layer stainless steel thermal water bottle. Capacity 500ml, anti-drip, in this case you change both the target and the expense, elegant and available in many colors, is a promotional object aimed at a customer who seeks perfection: a gift appreciated by those who receive it for its minimalist design, functionality and thermal material. It allows to maintain the temperature of the liquids for several hours.

IFAD Water Bottle

As an alternative to the steel water bottles, there are those in glass, like the one used in 2019, for the 25th anniversary of the IFAD foundation: a glass water bottle with a pouch in mixed jute material. The jute case gives the bottle an elegant and more natural look. With a capacity of 500 ml, you are well on your way to reach the recommended daily liquid intake. It is not suitable for carbonated drinks, but this does not diminish its communicative strength, it is just a small detail that must be explained to those who want to gift it.

The message of the gift is implicit, with its sheath in Jute, it immediately brings back respect for the environment to which can be added also a printed message; essentially, if you want to highlight the attention of your company to the environment, such a bottle is perfect.

These water bottles are only a little part of the whole, there are also those with a thousand facets, suitable for athletes, mothers with small children or sensitive walkers who love nature and respect it.

Water bottle with a timer to remember to take a pill, with built-in bluetooth case, water bottle that you compress to reduce the footprint when they are empty... finally, if you are a large company, a small business or an association, for the choice of a suitable gift to your target audience come into play many factors, but you should not be discouraged because companies like Stegip 4 Communication are specifically created to help you optimize your choices; we work hard to translate the needs of our customers in proposals that are targeted to your objectives.

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THE CHRISTMAS "STRENNA"

December is the month of the Christmas "strenna".

But what does this word mean? What are its origins? And how has it evolved over the centuries?

The Christmas "strenna" is not a generic gift, but a real act of courtesy and attention. It’s a way to remember and thank the people who receive it, a special way to communicate respect and gratitude.

WHAT IS THE ETYMOLOGY OF THE WORD STRENNA?

"Strenna" is a word that dates back to the time of Ancient Rome. It comes from the Latin "strena" which means "gift for good omen", a meaning that has undoubtedly maintained over time.

In Ancient Rome, during the holidays called Saturnalia in honor of the God Saturn - which were celebrated during the month of December, usually from 17 to 23 (https://it.wikipedia.org/wiki/Saturnali) - they exchanged gifts of a propitiatory and copiousness nature (usually laurel, mistletoe and votive statuettes).

Some historians attribute the etymology of the word "strenna" to the Goddess Strenia (https://it.wikipedia.org/wiki/Strenia), a Roman deity, symbol of the new year, prosperity and good luck.

This tradition, typical of the Saturnalia festivals, was rather transversal as it concerned not only the wealthy classes, but also the poorest, including the slaves who, during this time of the year, were allowed to participate in the exchange of gifts as a sign of benevolence.

WHAT WAS THE CHRISTMAS STRENNA IN ANCIENT ROME?

The ancient Romans used to exchange baskets of dried fruit and spices. A custom that has been maintained over time and that still characterizes the Christmas strenna: giving food continues to be a common and appreciated trend.

In the essay "The Christmas Present. History of an invention" by the sociologist Martyne Perrot, it is described how, until the nineteenth century, the word "strenna" was used more than the word "gift". This was due to the fact that the strenne had an unusual peculiarity in the world of objects: according to tradition, it was believed that they fell from the sky, that they had therefore a supernatural and magical origin (the same magic atmosphere that later on would be inherited by the christian Christmas).

It’s also interesting to know that, in ancient time, the Christmas strenna was not wrapped. This custom was born at the end of the 19th century, a period in which the need for surprise and unveiling arose.