THE VALUE OF PROMOTIONAL ITEMS: PRINTING TECHNIQUES AND PERSONALIZATION

“Let's dress your passion!” is the motto of Stegip 4 Communication, this means giving life to an exclusive promotional item, not only realizing it but building a communication tailored to each customer.

To do this, it is essential to choose, in addition to the right item, the most suitable customization technique to correctly convey the message of a Brand and make it memorable.

Our know-how is expressed not only in the careful selection of gadgets, but also in the customization phase, thanks to an internal department of graphic design, which produces renders to allow the customer to view the final result before production. The gadgets we offer to our customers are always enriched by the logo and graphic elements in line with the coordinated image.

There are several customization techniques for promotional items:

1. SERIGRAPHY, a technique in which the color is passed through a thin-weave frame directly on the surface of the gadget to customize. The ink is passed with a light pressure using a spatula. Serigraphy is one of the most popular printing techniques in the commercial sector and is widely used for printing images and graphics on materials such as plastic, nylon, fabric and metal.

2. LASER is the technique that most of all leaves a permanent imprint on the object and gives a visual effect of great impact. Unlike serigraphy (only used on flat surfaces), the laser technique can also be used on uneven surfaces or difficult to reach corners of the object. We recommend laser customization for promotional pens, key-chains, usb sticks, wooden and glass gadgets.

3. TAMPOGRAPHY, a customization technique able to reproduce - easily, quickly and with excellent results - logos and graphic elements. Using a soft and flexible buffer, the ink is transferred to the surface of the object to be customised. Tampography works like a real stamp, precise, sharp and quick. It’s the right customization method to reproduce images and graphics on any type of surface, whether flat or uneven. Tampography is also perfect for reproducing small prints.

4. EMBROIDERY, a customization technique - generally used on promotional clothing - that allows us to enhance logos and decorations. The final result is very refined.

5. TRANSFER, consists of a digital print on a sheet of paper prepared for hot transfer on the object, through a hot press that makes the printed support stick on the fabric. The transfer technique is particularly suitable for multicolour printing, as it allows you to limit the costs related to the customization of the gadget. Ideal for fabrics.
   

Stegip 4 Communication, depending on the type of gadget - according to the materials and the final use - carefully chooses the customization techniques best suited for a result that can enhance the meaning and message of the object.

CORPORATE PROMOTION AND BRAND AWARENESS: UNIQUE EXPERIENCES AND IDENTITIES

A company should always be able to tell its story, its values ​​and its objectives in a direct and incisive way. This means doing Branding activities, that is, implementing effective tools and strategies that help build and spread the corporate identity.

Stegip 4 Communication knows the importance of creating a strong bond between the Brand and the end user. We know well that today the winning weapon to emerge in the current market is to create unique experiences. Consumer experiences that go beyond the product or service offered by the company, experiences that offer the consumer the opportunity to immerse themselves in the world of values ​​of that Brand. With this in mind, corporate promotion continues to play an important role, which we take care of with great attention in every detail.

WHAT IS THE BRAND AWARENESS?

In a competitive and constantly innovative global market, the only way to grow and achieve business goals is to be able to stand out. It may seem like a trivial statement, but it is not: consumers are daily bombarded with promotional communications and information that in most cases are ignored. There are too many and our brain tends to remember only what is necessary or what has somehow particularly caught our attention.

By Brand Awareness we mean the level of notoriety of a Brand, its recognition by consumers. The ultimate goal is to become the first choice, what in terms of marketing is called "top of mind", that is the moment in which the consumer thinks about a product or service and immediately associates it with a specific Brand, as a first choice indeed.

With a view to increasing Brand Awareness, gadgets are certainly characterized as an effective tool, thanks above all to the possibilities of customization. The company gadget immediately responds to the need to develop a strong Brand Awareness: if the gadget proposed to the end customer proves to be useful and innovative, the customer will be stimulated to purchase the company's products and services and to deepen his knowledge, discover the values ​​of the Brand in question, any offers and the whole world it tells about. All this is the beginning of an important business adventure: the loyalty of its customers and the acquisition of new ones through the so-called Promotion Through Object (P.T.O.).

Always keep in mind that the gadget talks about your company, the values ​​it believes in, its goals and how it wants to be memorable and recognizable.

To increase Brand Awareness, Stegip 4 Communication develops projects related to company promotion, through gadgets that attract, excite and inform your customers..

MARKETING MIX: PRODUCT, PRICE, PLACE, PROMOTION

The marketing mix is ​​the basis of operational marketing and is the combination of the different variables that companies use to achieve certain objectives in the short and medium term.

The activities of Stegip 4 Communication are an integral part of operational marketing and mainly leverage the so-called 4Ps, which we can define as the variables that make up the marketing mix, theorized for the first time by Jerome McCarthy (https://en.wikipedia.org /wiki/E._Jerome_McCarthy) and subsequently taken up by other scholars of corporate marketing.

WHAT ARE THE 4Ps, THE STRATEGIC COMPONENTS OF MARKETING MIX?

PRODUCT the product that is offered / sold on the market and that satisfies certain consumer needs;

PRICE the price of the product;

PLACE distribution, i.e. those activities that are necessary to bring the product in question to the final consumer;

PROMOTION promotion, for the purpose of advertising and making the product known on the market.

INNOVATIVE CORPORATE GADGETS: NOT ONLY PROMOTION

Undoubtedly, among the aspects most dear to us of the marketing mix, there is promotion, an activity that Stegip 4 Communication carries out through an in-depth analysis of the reference target and the commercial objectives of the company in order to propose ideas and targeted actions. to support the business, creating a perfect synergy between all communication channels (online and offline).

In this perspective of integrated marketing mix, the gadget becomes a real communication tool and real contact with the target, leveraging on a type of empathic and emotional communication (who doesn't like receiving a gift?). But there is more: the corporate gadget strengthens Brand Awareness and the identity of a Brand, builds loyalty to the target and helps to attract more and more users.

MARKETING MIX AND CORPORATE GADGETS: THE RIGHT CHOICE

In the context of the marketing mix, the usefulness of the corporate gadget is fully understood in the promotional activity. What are the reasons?

The gadget always carries the company logo, thus increasing the recognition of the Brand;

The gadget always tells a lot about the Brand, through the colors, the concept, the materials with which it is made. For example, if the company and its target are particularly attentive to eco-sustainability, a sustainable garment, made with natural materials, is ideal for telling this trend (https://www.linkedin.com/ pulse / sustainable-clothing-how-and-why-choose it - /? trackingId = iUvB% 2ByEcSzijljoCFWrDOw% 3D% 3D);

The gadget is interpreted as a symbol of attention towards its customers, suppliers, employees and partners.

Choosing the right corporate gadget cannot ignore the consideration of the 4Ps of the marketing mix, which is an integral part of Stegip 4 Communication's skills and experience.

We know well that a gadget is not just an object, but it is an added value and it is essential that its characteristics recall those of the company business, that it is coherent, strong and never banal.

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