The value of relationships built in 2025

2025 was a year of evolution, new ideas, and identities taking shape. For STEGIP, which works daily alongside companies to build stronger and more recognizable brands, it was a year marked by a clear common thread: promotional items are no longer just gadgets, but rather an experience that unites people, values, and visions .

✦ A year told through objects

Over the course of the year, our blog has explored key topics for those of us who invest in brand identity as a strategic lever for growth:

• Merchandising as an experience : we explained how brands can transform an object into a story to be experienced, a bridge between offline and online, a gesture that strengthens the relationship with their audiences.

• Sustainability and innovative materials : RPET, bamboo, recycled steel, FSC paper—we analyzed how the choice of materials today is as much a message as the design.

• Corporate Promotion Trends 2026 : From “branded lifestyle” to multisensory gadgets, to smart tech solutions that integrate utility and identity.

• Case studies and special projects : we have shown how companies such as Jubilee Official Store , Guardia Costiera Official Store and FIPSAS Store are adopting omnichannel communication models in which the physical and digital stores communicate and amplify each other.

• Merchandising for events : from cycling to Christmas, from sport to art, we've seen how an object can become a symbol of belonging and an opportunity to tell a brand story.

A rich year, filled with insights, analyses, and visions that consolidated a central message: building relationships through objects is our calling .

✦ A special thank you

Thanks to our companies, partners, readers, and everyone who chooses STEGIP every day to give concrete form to their ideas. Your enthusiasm is what drives us to innovate, experiment, and constantly imagine new ways to express a brand's identity.

Happy Holidays from STEGIP!

During this festive season, we wish you quality time, new projects, and authentic relationships to build. May 2026 bring inspiration, new opportunities, and objects that better express who we are.

Merry Christmas and Happy New Year from the entire STEGIP team.