Story of a Brand going on vacation

Luca has just closed his laptop.Outside, it’s 36 degrees.

Inside, a packing list is taking shape.

He starts preparing his backpack—the technical one with the logo of the partner company that visited his office back in February. Lightweight, durable, spacious: perfect for Sicily.

He packs the microfiber beach towel, a “kind gift” from the Milan conference.

Then the stainless steel water bottle he received at the corporate training course—he never goes anywhere without it.

The custom-printed technical T-shirt? It came in the welcome kit at the May team-building event.

And that solar power bank, with the logo that lights up at sunset... he can’t even remember where it’s from. But it works.

As he boards the ferry, Luca doesn’t realize he’s bringing at least six brands with him. Unknowingly, he’s making them travel. He’s photographing them.He’s telling their stories .He’s living them.

Luca doesn’t know it—but we at STEGIP4 do!

info@stegip.it