PROMOTION THROUGH OBJECTS: INTERNATIONAL TRADE FAIRS 2025–2026
- Federica Mezzi
- 1 day ago
- 4 min read
The world of promotional gadgets and merchandising moves fast.
International trade fairs are not just exhibitions: they are places where you can breathe innovation, discover new trends, and forge decisive partnerships.
Here is a carefully curated calendar — from the end of 2025 through 2026 — with all the key dates to mark in your agenda.
TRADE FAIRS 2025
PREMIUM SOURCING – PARIS (3–4 SEPTEMBER 2025)
REMIUM SOURCING – PARIS (3–4 SEPTEMBER 2025)
📍 Paris Expo – Porte de Versailles
🔑 A compact two-day event, but highly targeted: promotional gadgets, corporate gifts, and creative merchandising.
✈️ How to get there: easily accessible via the Paris metro (Line 12, Porte de Versailles stop).
💡 Fun fact: designed for buyers who want to optimize their time by concentrating contacts and new product launches into just a few days, during a strategic period for year-end season planning.
More info: premium-sourcing.fr
NRF RETAIL’S BIG SHOW EUROPE – PARIS (16–18 SEPTEMBER 2025)
📍 Paris Porte de Versailles, Pavilions 4 & 6
🔑 An event dedicated to retail and customer experience strategies. Not just gadgets, but also merchandising and digital signage.
💡 Fun fact: this is the European edition of the world’s largest retail event (the original is held in New York). Perfect for understanding how to integrate gadgets into customer journey strategies.
More info: nrfbigshoweurope.com
LABELEXPO EUROPE – BARCELONA (16–19 SEPTEMBER 2025)
📍 Fira de Barcelona – Gran Via
🔑 The world’s largest event on printing and packaging. A strategic fair for those looking to innovate in gadget customization.
✈️ How to get there: direct connection with metro line L9 Sud from El Prat Airport.
💡 Fun fact: Barcelona will host Labelexpo after 38 years in Brussels. The move was decided to expand the event, which has grown by 15% compared to the previous edition, and to include a broader range of printing technologies.
More info: labelexpo-europe.com
MEGA SHOW – HONG KONG (20–23 OCTOBER 2025)
📍 Hong Kong Convention & Exhibition Centre
🔑 One of Asia’s largest platforms: lifestyle products, promotional items, gifts, and stationery.
✈️ How to get there: the international airport is connected in under 30 minutes via the Airport Express.
💡 Fun fact: the event is divided into eight thematic shows, allowing buyers to focus on specific sectors (tech, lifestyle, home, gifting).
More info: megashow.comasia.net.cn
LLABELEXPO ASIA – SHANGHAI (2–5 DECEMBER 2025)
📍 Shanghai New International Expo Centre
🔑 The Asian edition dedicated to packaging and printing technologies.
✈️ How to get there: the exhibition center is about 45 minutes by taxi from Pudong Airport.
💡 Fun fact: China is now the world’s largest hub for packaging production. Many solutions tested here are later introduced to the European market.
More info: labelexpo-asia.com
TRADE FAIRS 2026
PSI – DÜSSELDORF (7–9 JANUARY 2026)
📍 Messe Düsseldorf
🔑 The leading European trade fair for professionals in our industry.
✈️ How to get there: Düsseldorf Airport is only 3 km from the exhibition center, with dedicated shuttle connections.
💡 Fun fact: The three-day fair was shifted from January 6 to January 7 to avoid a public holiday in several European countries and German states, following feedback from exhibitors and visitors.
More info: psi-messe.com
PROMOGIFT – MADRID (12–14 JANUARY 2026)
📍 IFEMA Madrid
🔑 Strong focus on customizable and eco-friendly gadgets.
✈️ How to get there: metro line 8 connects Barajas Airport directly to the exhibition center.
💡 Fun fact: The event takes place alongside C!Print Madrid on January 13–14, allowing visitors to also explore the latest printing and customization technologies.
More info: ifema.es/promogift
PTE – PROMOTION TRADE EXHIBITION – MILAN (21–23 JANUARY 2026)
📍 Fiera Milano – Rho
🔑 The beating heart of promotion in Italy: promotional items, textiles, printing technologies, and food branding.
🚆 How to get there: direct access via metro line M1 (Rho-Fiera stop).
💡 Fun fact: every year, the area dedicated to food as a promotional item keeps expanding — a trend increasingly in demand among Italian companies.
More info: promotiontradeexhibition.it
EUROSHOP – DÜSSELDORF (22–26 FEBRUARY 2026)
📍 Messe Düsseldorf
🔑 The world’s largest trade fair dedicated to retail. Not just gadgets, but everything related to the in-store experience.
💡 Fun fact: held every three years, the 2026 edition will feature over 2,000 exhibitors from 50 countries.
More info: euroshop-tradefair.com
HONG KONG GIFTS & PREMIUM FAIR (27–30 APRIL 2026)
📍 Hong Kong Convention & Exhibition Centre
🔑 The world’s largest fair dedicated to gifts and promotional items, with a wide range that also includes tech gifts.
✈️ How to get there: the HKCEC is located in the heart of the city, in Wan Chai, easily accessible via the MTR (Island line).
💡 Fun fact: the 2024 edition hosted over 4,000 exhibitors and 38,000 buyers.
👉 More info: hkgiftspremiumfair
CONCLUSION
For those working in promotional merchandising, these trade fairs represent an international agenda worth planning today.
Europe remains the beating heart of the industry, with PSI, PTE, and Promogift as must-attend events.
Asia offers unique opportunities for scouting innovations and sourcing competitive suppliers.
Events like EuroShop or Labelexpo help you look beyond the gadget, toward the broader ecosystem of retail and personalization.
Practical tip: choose 1–2 European fairs to consolidate your market and at least 1 Asian fair to broaden your vision. This way, you’ll combine innovation, networking, and global strategy.
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