FIM 6DAYS 2026: Official Merchandise, where identity, product, and experience converge

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Merchandise from a major sporting event is more than just a souvenir: it expresses a passion and makes it instantly recognizable. A piece of clothing or an accessory becomes a way to feel part of the event and to preserve its energy over time.

Once again this year, STEGIP, under its DAMB brand, designed the official merchandise for the FIM 6DAYS in Portugal. It was a truly special edition that marked a historic milestone: the 100th edition of the competition.

A unique opportunity to which we have devoted our usual meticulous attention, translating the event’s identity into a collection designed for the community and for leisure:

Practical, well-designed pieces that are perfect for the event but also ideal for incorporating into your everyday wardrobe.

The product selection, graphic design, and attention to detail were all guided by a clear goal: to create authentic items that combine style, functionality, and memorability. Our presence at the booth has always been the moment when the project connects with its community. Direct interaction with customers allows us to observe their preferences, listen to their feedback, and gather valuable insights for future collections. Seeing the enthusiasm and appreciation for this year’s collection gave deep and tangible meaning to the development work of the preceding months.

The in-person experience is complemented by the official e-commerce site, which makes the collection accessible anywhere—even when the spotlights are off.

Two complementary touchpoints, designed to accompany fans every step of the way, from discovery to purchase. It is precisely through this synergy that merchandising reveals its greatest value: it transforms the identity and spirit of a major event into an everyday object, keeping the memory of the experience alive. A heartfelt thank you to everyone who stopped by to visit us and chose to take home a piece of history from this 6DAYS.

👉 Discover the official collection at fim-merchandising.com.

WEAR THE LEGEND.