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2025 Calendar: Unmissable International Trade Shows in Corporate Promotion Through Branded Items

Writer's picture: Federica MezziFederica Mezzi

Fiere Promotion Trade
PTO Fairs Not to Be Missed

The corporate promotion sector is gearing up for an exciting 2025 packed with unmissable events worldwide. International trade shows offer a unique opportunity to discover emerging trends, build strategic connections, and find inspiration for increasingly innovative branding campaigns. Let’s explore the key dates to mark in your calendar for the coming year.


Major Events in 2025


1. PSI - Promotional Products Trade Show

  • When: January 7-9, 2025

  • Where: Düsseldorf, Germany


    The leading European trade show for the sector. With a focus on innovation and sustainability, PSI is the go-to event for those seeking creative products and cutting-edge branding solutions. It attracts exhibitors and visitors from over 80 countries.


2. Promotional Products Expo (PPE)

  • When: January 14-16, 2025

  • Where: Las Vegas, Nevada, USA


    An iconic event for the U.S. market, PPE provides a comprehensive overview of the latest trends, from tech gadgets to eco-friendly promotional items. Ideal for businesses looking to expand in the U.S.


3. Merchandise World

  • When: February 12-13, 2025

  • Where: Coventry, UK


    A dynamic environment fostering connections between manufacturers and distributors. Perfect for those seeking high-quality solutions and exploring the UK market in depth.


4. The Advertising Specialty Institute (ASI) Show

  • When: January 24-26, 2025

  • Where: Orlando, Florida, USA


    Featuring conferences, workshops, and hundreds of exhibitors, this event is a key reference point for those wanting to deepen their understanding of the U.S. promotional landscape.


5. Promotion Trade Exhibition (PTE)

  • When: January 28-30, 2025

  • Where: Milan, Italy


    One of Europe’s most important trade shows, focusing on creative solutions for corporate promotion. Perfect for those seeking innovation with the unmistakable Italian style.


6. RemaDays Warsaw

  • When: February 5-7, 2025

  • Where: Warsaw, Poland


    A key event for Central Europe’s market, combining innovative promotional solutions with a wide range of international exhibitors. A unique opportunity to connect with new suppliers and discover the latest trends.


7. CTCO

  • When: February 4-6, 2025

  • Where: Lyon, France


    This trade show is the ideal meeting point for professionals seeking promotional items and customized printing solutions. A must-attend for those in the European market.


8. Hong Kong Gifts & Premium Fair

  • When: April 27-30, 2025

  • Where: Hong Kong


    The largest Asian trade show for gifts and promotional items. A unique opportunity to discover innovative trends and find qualified suppliers for the global market.


9. Gifts & Premium (Singapore)

  • When: April 9-11, 2025

  • Where: Singapore


    With a focus on design and quality, this fair stands out as one of the most interesting events for those seeking premium products in Southeast Asia.


10. Canton Fair

  • When: April 15 – May 5, 2025 (in three phases)

  • Where: Guangzhou, China


    An unmissable event for the promotional sector. The second phase, dedicated to gifts and decorative items, offers a wide range of options to suit every need, from small batches to large volumes.


11. C!Print Madrid

  • When: January 14-16, 2025

  • Where: Madrid, Spain


    A key event for Southern Europe, with a particular focus on customized solutions, new printing technologies, and innovative promotional gadgets.


Why Attend?

The 2025 trade shows are not only a showcase for the most innovative products but also an opportunity to build strategic relationships and better understand global industry dynamics. The growing emphasis on sustainability and personalized design makes these events even more critical for those aiming to stand out in the market.


Anticipated Trends

Building on recent years’ trends, 2025 is expected to feature a strong emphasis on:

  • Tech gadgets: Smart devices combining utility with branding.

  • Eco-friendly products: Items made from recycled materials and sustainable processes.

  • Personalized solutions: Creative ideas that enhance brand identity.


Sources and References



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