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CORPORATE PROMOTION AND BRAND AWARENESS: UNIQUE EXPERIENCES AND IDENTITIES

A company should always be able to tell its story, its values ​​and its objectives in a direct and incisive way. This means doing Branding activities, that is, implementing effective tools and strategies that help build and spread the corporate identity.

Stegip 4 Communication knows the importance of creating a strong bond between the Brand and the end user. We know well that today the winning weapon to emerge in the current market is to create unique experiences. Consumer experiences that go beyond the product or service offered by the company, experiences that offer the consumer the opportunity to immerse themselves in the world of values ​​of that Brand. With this in mind, corporate promotion continues to play an important role, which we take care of with great attention in every detail.




WHAT IS THE BRAND AWARENESS?

In a competitive and constantly innovative global market, the only way to grow and achieve business goals is to be able to stand out. It may seem like a trivial statement, but it is not: consumers are daily bombarded with promotional communications and information that in most cases are ignored. There are too many and our brain tends to remember only what is necessary or what has somehow particularly caught our attention.

By Brand Awareness we mean the level of notoriety of a Brand, its recognition by consumers. The ultimate goal is to become the first choice, what in terms of marketing is called "top of mind", that is the moment in which the consumer thinks about a product or service and immediately associates it with a specific Brand, as a first choice indeed.

With a view to increasing Brand Awareness, gadgets are certainly characterized as an effective tool, thanks above all to the possibilities of customization. The company gadget immediately responds to the need to develop a strong Brand Awareness: if the gadget proposed to the end customer proves to be useful and innovative, the customer will be stimulated to purchase the company's products and services and to deepen his knowledge, discover the values ​​of the Brand in question, any offers and the whole world it tells about. All this is the beginning of an important business adventure: the loyalty of its customers and the acquisition of new ones through the so-called Promotion Through Object (P.T.O.).

Always keep in mind that the gadget talks about your company, the values ​​it believes in, its goals and how it wants to be memorable and recognizable.

To increase Brand Awareness, Stegip 4 Communication develops projects related to company promotion, through gadgets that attract, excite and inform your customers..

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