BEHIND THE SCENES OF THE 6DAYS: OUR CHALLENGE OFF THE TRACK

The Enduro 6DAYS, one of the most anticipated events in the world for two-wheel enthusiasts, has come to an end.Thousands of fans, teams from every continent, and an entire city—Bergamo—transformed for six days into the international capital of enduro. But the challenge wasn’t only on the tracks.

We, with the DAMB brand – part of Stegip 4Communication – also took the field: not in the saddle, but through the production and management of the official merchandising.

6Days store

THE ADRENALINE OF THE STORE

From day one, the public’s response was overwhelming: the official store became a meeting and recognition point for fans and athletes. Polo shirts, t-shirts, technical jackets, accessories… not just products, but symbols to wear and feel part of a unique event.

The images speak for themselves: shelves emptying quickly, smiles from those who went home with an authentic memory, international teams choosing the “Azzurro Italia 2025” to mark their experience.

BEYOND SPORT: IDENTITY AND BELONGING

During these days, we experienced firsthand what we’ve always believed: merchandising is not just an accessory, but a vehicle of identity. Every polo, every jacket, every cap is a way to say “I was there”, a fragment of an unrepeatable event that endures over time.

THANK YOU BERGAMO, THANK YOU 6DAYS

We take home the satisfaction of having helped shape the image of the 6DAYS 2025. A job made of planning, production, logistics, and above all, passion.

The race is over, but the spirit continues online: fim6daysofficialstore.com