One of the most appreciated and used items to make one's brand visible are t-shirts.
Short sleeves are now a must have, and now that mothers from the '40s who used to force us to wear a vest in winter are no longer around, t-shirts are no longer associated to the summer season!
Personalized t-shirts are now a very important promotional item as they create a "group". When you decide to give a strong identity to your company or to a sports company, it becomes an institutional uniform for your employees, or its associates.
When you want to make your brand visible in an event, it is one of the best-selling promotional items, whether it’s coloured or plain white with a logo and with a captivating image that captures people’s attention over time with a spot of colour. People always wear T-shirts and they have a long life.
Which T-shirt to choose?
We can make our decision based on our budget, on the number of t-shirts to be produced, on how much personalization impacts final costs and what use the t-shirt is intended for (sports or leisure).
The quality of a t-shirt is determined by the quality of the cotton, its resistance to washing and its weight. The weight of the fabric is expressed in grams per square meter (g / m ^ 2); the weight varies from light (130-150 g / m2) to heavy (170-220 g / m2).
The best cotton is combed or semi-combed, made softer by the spinning process; There are t-shirts on the market that range from 100% cotton to a cotton-synthetic fibre mix that gives t-shirts different specific properties, for example for sportsmen who run, materials like polyester or elastane are perfect as they are breathable and light.
A good t-shirt, in the field of business promotion, must therefore have a weight ranging from 150 to 200 and a cost ranging between 5 to 8 euros including the print. But if you have a big show coming up with many people and you want to use t-shirts as a promotional gift, then you can resort to using cheap t-shirts.
An cheap t-shirt costs between € 2.50 and € 4.00.
As in all marketing operations, before proceeding with creating personalized t-shirts, we must be clear on the goals we are trying to achieve and what means that are available to us.
How do I personalize it?
Here again a vast scenario opens up; there are many printing techniques and the cost varies depending on:
• the number of T-shirts (for large numbers costs using any technique go down)
• the number of prints per t-shirt (positioning of the graphic content that can be in the front only, or back and front, or on the sleeves, etc.)
• colours used for the print (one or more colours)
Cinecittà t-shirt: two pantone colours, silkscreen printing on the front, on the back, one colour print on the neck, one colour inside label.
Screen printing is the most widely used with large print runs, the print rendering is optimal and resists washing because the ink blends in with the fabric. This technique requires a basic cost for the machinery and for the construction of the frames that are needed to transfer the colours onto the fabric, but with large numbers it is convenient because the cost of the frames is amortised.
Direct digital basically works like an ink-jet printer only that it prints on fabric, it is good for small print runs, anything can be reproduced, photo files as well, but it is not so resistant to washing and the cost per item in large print runs is more than with typographic printing. Not recommended for one-color prints.
This technique allows to have prints with various effects, such as a laminated effect, which is very beautiful, but it definitely costs more than screen and digital printing and it is definitely less resistant to washing.
Recommended especially for high-tech fabrics (polyester, elastane), excellent colour rendering, usually printed directly on the fabric which will then be cut into a t-shirt. The colour rendering is beautiful but costs are high.
Using t-shirts as a proper PTO, promotion through objects, is not just a winner, it is also a functional choice. Over the years, more and more companies have entrusted us with the task of imprinting their identity using a logo, or an inscription or an image.
T-shirts today are no longer just a simple every day object, but rather an object that can be transformed at will thus becoming a means of communication worldwide.
At Stegip4 Communication, given the experience and professionalism acquired over the years, we boast a broad client portfolio. Clients that have decided to put their trust in us to accomplish their corporate mission using promotional t-shirts.
So what are you waiting for?