The marketing mix is the basis of operational marketing and is the combination of the different variables that companies use to achieve certain objectives in the short and medium term.
The activities of Stegip 4 Communication are an integral part of operational marketing and mainly leverage the so-called 4Ps, which we can define as the variables that make up the marketing mix, theorized for the first time by Jerome McCarthy (https://en.wikipedia.org /wiki/E._Jerome_McCarthy) and subsequently taken up by other scholars of corporate marketing.
WHAT ARE THE 4Ps, THE STRATEGIC COMPONENTS OF MARKETING MIX?
PRODUCT the product that is offered / sold on the market and that satisfies certain consumer needs;
PRICE the price of the product;
PLACE distribution, i.e. those activities that are necessary to bring the product in question to the final consumer;
PROMOTION promotion, for the purpose of advertising and making the product known on the market.
INNOVATIVE CORPORATE GADGETS: NOT ONLY PROMOTION
Undoubtedly, among the aspects most dear to us of the marketing mix, there is promotion, an activity that Stegip 4 Communication carries out through an in-depth analysis of the reference target and the commercial objectives of the company in order to propose ideas and targeted actions. to support the business, creating a perfect synergy between all communication channels (online and offline).
In this perspective of integrated marketing mix, the gadget becomes a real communication tool and real contact with the target, leveraging on a type of empathic and emotional communication (who doesn't like receiving a gift?). But there is more: the corporate gadget strengthens Brand Awareness and the identity of a Brand, builds loyalty to the target and helps to attract more and more users.
MARKETING MIX AND CORPORATE GADGETS: THE RIGHT CHOICE
In the context of the marketing mix, the usefulness of the corporate gadget is fully understood in the promotional activity. What are the reasons?
The gadget always carries the company logo, thus increasing the recognition of the Brand;
The gadget always tells a lot about the Brand, through the colors, the concept, the materials with which it is made. For example, if the company and its target are particularly attentive to eco-sustainability, a sustainable garment, made with natural materials, is ideal for telling this trend (https://www.linkedin.com/ pulse / sustainable-clothing-how-and-why-choose it - /? trackingId = iUvB% 2ByEcSzijljoCFWrDOw% 3D% 3D);
The gadget is interpreted as a symbol of attention towards its customers, suppliers, employees and partners.
Choosing the right corporate gadget cannot ignore the consideration of the 4Ps of the marketing mix, which is an integral part of Stegip 4 Communication's skills and experience.
We know well that a gadget is not just an object, but it is an added value and it is essential that its characteristics recall those of the company business, that it is coherent, strong and never banal.